hokkaido drive yoshitomo nara shiretoko mercedes benz

HOKKAIDO | drive

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HOKKAIDO | Drive issue


■奈良美智さん プロフィール

■福田春美さん プロフィール
北海道札幌市生まれ 。ブランディングディレクター。ファッションディレクターとして活躍したのち、渡仏。帰国直後の東日本大震災で人生の価値観が変わり、ライフスタイルをブランディングするディレクターとして活動中。

Hokkaido is Here.

As the Pixies, “Where is My Mind?” blared on our Burmester 12-speaker surround sound system the fresh wind hit our faces at a high pitch and we sped towards ‘the end of the earth’, or Shiretoko as it’s known in the Ainu language.

For this ‘Drive’ issue featuring the ‘final frontier’ island of Hokkaido we went on a 2,000 km journey in search of ‘PAPERSKY-ish’ people in an effort to bring a ‘here’ and ‘where’ to the land of ‘nowhere’. Hokkaido is so vast and huge it’s also been given the name ‘Dekaido!’ (meaning extremely large).

Our guests and drivers for the issue are world-renowned artist Yoshitomo Nara and branding director Harumi Fukuda. Each has a love and connection for Hokkaido that gives us a new window into this ancient frontier.

A feeling of intense relaxation and concentration can be seen in the lives and details of the people we meet along our trip: The South to West 8 crews unique Tenkara based fashion, the modern Page wooden bear, the fabrics and folds of designer Takayuki Suzuki and Ryoko Takahashi; Noriko Ito’s alertness in the forest, Miho Tomita’s tactile cow paintings and Bikki Tsunazawa’s magical wooden sculptures.

So buckle up as we discover the ‘now’ and ‘here’ of Hokkaido via our meet ups with some of these people truly living in the ‘now’ of things.

item code: PSM060